An Examination of Public Relations Strategies in Enhancing the Adoption of E-Learning in Secondary Schools: A Case Study of Gombe LGA, Gombe State
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Chapter One: Introduction
1.1 Background of the Study
E-learning has emerged as a transformative tool for education, offering flexibility and access to resources that traditional methods cannot match. In Gombe LGA, Gombe State, the adoption of e-learning in secondary schools is hindered by challenges such as limited awareness, inadequate infrastructure, and resistance to change. Public Relations (PR) strategies can play a critical role in enhancing awareness, promoting the benefits of e-learning, and addressing stakeholder concerns. Through targeted campaigns, PR can influence perceptions and encourage the adoption of e-learning in the region.
1.2 Statement of the Problem
Despite its potential to revolutionize education, e-learning adoption in Gombe LGA remains low. Issues such as resistance from educators, lack of parental support, and poor awareness campaigns have hindered progress. This study explores how PR strategies can address these challenges and enhance the adoption of e-learning in secondary schools.
1.3 Objectives of the Study
- To analyze the role of PR strategies in promoting e-learning adoption in secondary schools.
- To identify effective PR techniques for raising awareness about e-learning in Gombe LGA.
- To examine challenges faced in using PR to enhance e-learning adoption.
1.4 Research Questions
- How can PR strategies promote the adoption of e-learning in secondary schools in Gombe LGA?
- What PR techniques are effective for raising awareness about e-learning?
- What challenges affect the implementation of PR campaigns for e-learning adoption?
1.5 Research Hypotheses
- H0: PR strategies do not significantly impact e-learning adoption in Gombe LGA.
- H1: Effective PR techniques positively influence awareness and adoption of e-learning.
- H2: Addressing challenges improves PR’s role in promoting e-learning in secondary schools.
1.6 Significance of the Study
The study highlights how PR can bridge the gap between technological innovation and education by fostering acceptance and adoption of e-learning in secondary schools. It offers practical recommendations for educators, policymakers, and PR practitioners.
1.7 Scope and Limitations of the Study
The study focuses on PR strategies for promoting e-learning adoption in secondary schools within Gombe LGA, Gombe State, excluding other regions and education levels.
1.8 Operational Definition of Terms
- E-Learning: The use of digital platforms and resources for educational purposes.
- Public Relations (PR): Strategic communication efforts aimed at promoting e-learning and overcoming adoption barriers.
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